Seloka Sukma Sdn Bhd was founded in 1996 specializing in the wholesale of sanitary ware and supply projects. With the resources and experiences of the four founding partners, they were determined to bring in new variety in sanitary ware to customers in Klang Valley. With their entrepreneurial spirit, they imported sanitary ware from Australia, China, Germany, Spain and Italy.
In 1996, the Company expanded and moved to a new warehouse office in Kepong. It was during the financial crisis at that time that the partners decided to take on a new challenge by setting up its own retail outlets to reach out to end customers as an avenue to diversify its business base from wholesale to achieve further growth.
The Company's first retail outlet was opened in Taman SEA and received positive customer response. Following the success of their retail venture, the Company decided then to pursue their retail strategy more aggressively. Over a period of two years, the Company established new retail outlets in Subang Jaya, Cheras, Jalan Ipoh, Damansara Utama, Puchong and Shah Alam.
At that time, there were no retail chain specializing in sanitary ware and Seloka Sukma's pioneering move took the market by surprise and market players took notice. Along the way, the Company introduced kitchen ware as part of its product offering together with sanitary ware, anticipating rightly customers' needs. Again, customers responded positively and shook up the market place.
The aggressive expansion of Seloka Sukma into the retail market started off a trend of sanitary ware chain retail outlets among existing players. Today, the market has become more competitive and it's common nowadays to see several sanitary ware outlets combined with kitchen ware in big townships.
With the increase in retail outlets, customers gradually reduced their reliance on contractors and middlemen to procure their sanitary and kitchen ware needs. Soon, customers became more savvy and more discerning when purchasing their products as variety increases while prices remained accessible due to the competitive market place.
As business grew, Seloka Sukma evolved from being a dealer to a stockist and distributor. The Company stopped importing altogether and focuses their efforts on being a diversified stockist. With the Company's strong purchasing power and extensive retail network to turnaround stocks, it was sought after by manufacturers both local and foreign. Soon, the Company began distributing various established brands like Fagor, Electrolux, Rubine, Whirlpool, Teka, Tellini, JohnsonSuisse, Orin, Joven, Deka, Vnix, HydroOne, Solar Power.
By 2004, China products achieved worldwide recognition for its value pricing and good quality. Being constantly close to customer needs and demands, Seloka Sukma begun to explore opportunities offered by China, sourcing for the best sanitary ware range and offering it to local customers at attractive prices. Adapting itself to the new business environment, the Company decided it was time to import again. The Company began working with Chinese companies in introducing new designs to Malaysian customers.
The experience accumulated from the numerous buying trips and factory visits have provided the owners with an in-depth knowledge of the various capabilities of the many Chinese factories. Seloka Sukma's merchandising strategy in bringing in the best sanitary ware proved to be a hit with customers and sales were highly encouraging.
In another entrepreneurial move, Seloka Sukma is currently developing its own house brand Vnix, a contemporary and elegant sanitary ware brand that offers a wide range of taps and mixers of excellent quality at competitive prices for residential and commercial applications.
Today, walk into any Seloka Sukma outlet and the difference is evident immediately. 85% of the products on offer features unique designer and is not available anywhere else. The Company understands the need for fresh new items and new designs are constantly brought in to retain customers' interest. This year, the Company intends to further add value by adding a line of kitchen appliances in their outlets.
Seloka Sukma's new concept showroom, warehouse cum office in Kota Damansara will be completed and open for business in 2011.
While the sanitary ware and kitchen ware business have been highly competitive, Seloka Sukma has always thrived and excels due to the owner's passion, good business acumen, close business relationships with suppliers and unwavering determination.
You can be rest assured that you will always get quality, excellent pricing and most importantly integrity when dealing with Seloka Sukma. |
